The rapid opening of the AliExpress German station to local traders at the end of May marked a further localization of the European market. According to the local merchant policy of fast-sale German stations, branded goods will be marked with the Local+ logo, emphasizing local delivery advantages and achieving a 3-day logistics experience as soon as possible.
At present, well-known brands such as Anker (Ank), Tineco (Tenco), Ecovacs (Kowos), Roborock (Stock Technology), Realme (Strategic Me), Midea (American) and others have been successfully in place and have prepared sufficient supplies for the forthcoming 618 overseas shopping festival.
Internal sources have revealed that fast-selling German stations have been growing at a high rate since 2025, with average monthly orders increasing by more than 30 per cent over the same period and becoming a key factor in attracting brands. Overseas 618 is expected to contribute to the re-innovation of the platform ‘ s sales in Europe as an important promotional activity for fast-marketing. To this end, brands such as Anker and Kovos have been pre-positioned, covering such popular items as chargers, smarthouses, ground sweepers and smartphones, to meet the diversified needs of German consumers.
The localization of fast-selling German stations marked a transition from a cross-border to a local power provider. In 2023, the fast-soldery went beyond the Amazon and became Europe ‘ s largest electrician platform, with $20 billion in European market revenues in 2024. The launch of the Local+ channel further enhanced the platform ‘ s competitiveness and attracted more local and international brands.
Overseas 618 is expected to drive a 40 per cent increase in sales at German stations over the same period as an annual sales promotion for fast-marketing. The presence of brands such as Anker and Koworth not only enriches the supply of products but also enhances consumer confidence through localized logistics. In addition, FSP ‘ s cooperation with local German warehousing and logistics companies (e.g. DHL) has reduced distribution costs and increased the platform ‘ s attractiveness to SMEs.
The localization strategy for fast selling German stations has created efficient bridges between brand names and consumers. In the future, the Platform plans to further expand its Local+ coverage and introduce more local European brands.
